Visitor Attractions and the Night Time economy

The management team is responsible for overseeing the overall operations of the business. They ensure the smooth running of day-to-day activities and the long-term success of the business, managing everything from staff leadership to financial planning.

For holiday parks and camping sites, the focus includes coordinating accommodation, entertainment, and facility maintenance. In theatres, cinemas, bowling alleys, and visitor attractions, operations managers ensure safety, manage crowd flow, and deliver exceptional guest experiences.

Key roles: general manager, assistant general manager, operations director.

Skills & attributes: Strong leadership; strategic thinking; knowledge of health and safety regulations; financial management and budgeting; strong communication skills; problem-solving abilities and flexibility.

These roles could be right for you if you enjoy leading teams, making strategic decisions, and taking responsibility for the success of an organisation. It’s perfect if you thrive on solving problems and keeping operations running smoothly while motivating others.

The front of house & guest services team is the face of any hospitality or entertainment business. In theatres, cinemas, and visitor attractions, guest services staff sell tickets, handle inquiries, and guide visitors. For holiday parks, these roles include greeting guests, reception staff handling check-ins, check-outs, and concierge services, managing bookings, and providing local recommendations.

Key roles: receptionist, host, concierge, guest relations manager, ticket sales assistant.

Skills & attributes: Excellent customer service and communication skills; organisational abilities and IT proficiency for managing reservations and bookings; problem-solving skills to handle guest inquiries and special requests; attention to detail and local knowledge to enhance guest experiences.

These roles are ideal for individuals who enjoy creating memorable interactions, thrive in customer-facing positions, and excel in dynamic, people-oriented environments.

The food & beverage team ensures exceptional dining experiences across all venues. At holiday parks, camping sites, and visitor attractions, F&B roles often include running on-site cafes, snack bars, or pop-up food stalls. In theatres and cinemas, the focus is on serving refreshments and snacks before and during shows.

Key roles: restaurant manager, bar manager, chef, sous chef, kitchen assistant, bartender, waiting staff.

Skills & attributes: Creativity and knowledge of food and beverage preparation; strong time management and teamwork skills; excellent customer service and communication abilities; ability to work in high-pressure, fast-paced environments.

These roles are ideal for individuals who are passionate about food and drink, enjoy working in social settings, and thrive on delivering exceptional guest experiences.

This team is responsible for creating memorable experiences for guests through entertainment, events, and activities. In holiday parks, this may include organising live shows, fitness classes, or children’s activities. For theatres, cinemas, and visitor attractions, it involves curating performances, exhibitions, and interactive experiences.

Key roles: event coordinator, activity leader, performer, entertainment manager, projectionist, sound and lighting technicians.

Skills & attributes: Creativity and organisational skills for planning engaging events; strong interpersonal skills to interact with audiences or participants; technical expertise for roles like projectionist or event setup; flexibility and adaptability to manage diverse activities and schedules.

These roles are perfect for creative individuals who enjoy entertaining guests, thrive in dynamic environments, and take pride in creating lasting memories.

The technical & mMaintenance team ensures the smooth operation of facilities, equipment, and infrastructure across all types of establishments. At holiday parks, camping sites, and visitor attractions, the focus may expand to maintaining outdoor spaces, utilities, and recreational facilities. For theatres, cinemas and bowling alleys, this team ensures technical equipment, such as bowling lanes, lighting, sound, and projection systems, functions flawlessly.

Key roles: facilities manager, maintenance technician, groundskeeper, pool maintenance staff, lighting and sound technician.

Skills & attributes: Technical expertise in areas like plumbing, electrical systems, and equipment maintenance; problem-solving skills to address urgent repairs; physical stamina for manual tasks; knowledge of health and safety standards; adaptability to work on varied projects, from fixing equipment to maintaining outdoor spaces.

These roles are ideal for individuals who enjoy hands-on work, solving technical challenges, and ensuring a clean, safe, and functional environment for guests.

The retail & merchandise team is responsible for managing sales outlets within venues, such as gift shops, souvenir stands, or food kiosks. In visitor attractions, theatres, and cinemas, retail staff help guests purchase memorabilia, snacks, and drinks. At holiday parks and camping sites, they may oversee convenience stores or themed merchandise sales.

Key roles: retail assistant, store manager, merchandising coordinator.

Skills & attributes: Strong customer service and communication skills; sales expertise and the ability to upsell products; organisational abilities for stock management and display setup; creativity to design appealing merchandise displays.

These roles are ideal for individuals who enjoy interacting with customers, have a flair for sales and marketing, and take pride in creating an enjoyable shopping experience.

The education & conservation team focuses on providing educational experiences and supporting sustainability efforts within visitor attractions, holiday parks, and camping sites. This may involve delivering guided tours, hosting workshops, or managing wildlife conservation programs. In theatres, cinemas, heritage sites and museums, this team may provide educational outreach or curate exhibits.

Key roles: education officer, sustainability coordinator, wildlife guide, exhibit curator.

Skills & attributes: Expertise in environmental conservation or educational programming; strong communication and presentation skills; passion for sharing knowledge and inspiring others; organisational abilities for managing workshops or initiatives.

These roles are ideal for individuals who are passionate about education, sustainability, and creating meaningful experiences for guests.

Health, leisure, spa, and golf facilities in holiday parks, camping and glamping sites, visitor attractions, and resorts provide relaxation, recreation, and family-friendly activities. Amenities may include swimming pools, spas, fitness centres, playgrounds, activity zones, wellness spaces, and golf courses. Teams ensure these spaces are safe, clean, and enjoyable, offering activities like fitness classes, spa treatments, children’s entertainment, outdoor games, and golf lessons.

Golf facilities add an additional dimension, with opportunities for recreational or competitive play. Spa services provide guests with luxurious treatments for relaxation and wellness.

Key roles: Leisure centre manager, lifeguard, spa therapist, activity leader, fitness instructor, golf course manager, golf professional, greenkeeper.

Skills & attributes: Customer service, physical fitness, organisational abilities, technical skills for golf and spa equipment maintenance, creativity for activities, knowledge of health and safety regulations, and DBS checks for family-oriented roles.

These roles suit individuals passionate about recreation, wellness, and creating memorable guest experiences.

The animal care & husbandry team ensures the health and well-being of animals at attractions like wildlife parks, zoos, aquariums, and farm-based sites. They handle feeding, grooming, and maintaining living environments, adhering to high care and welfare standards.

Beyond daily tasks, they support conservation efforts, monitor animal behaviour, and contribute to breeding programs. They also collaborate with education teams to share knowledge and promote conservation awareness.

Key roles: animal keeper, veterinary technician, husbandry assistant, enclosure maintenance staff, conservation officer.

Skills & attributes: Knowledge of animal care and welfare standards; physical stamina for tasks like feeding and cleaning; observation skills to monitor health and behaviour; problem-solving and adaptability for emergencies; and a passion for animal welfare and conservation.

These roles suit individuals passionate about working with animals, thriving in hands-on environments, and committed to their care and conservation.